Time For Change
Conscious Education is our dream for everyone.
After 30 years of continued growth as parents, teachers and educational leaders, the TIME FOR CHANGE found itself at an inflection point where they believe learning needs a redirection and a human focus. However, that learning and life are not linear, it makes it more essential than ever to differentiate Time for change to regular education.
Our ongoing research indicated that the sensibilities of the market had evolved especially in the education business given the positive attributes associated with Time for change. We recognized an opportunity to forge a deeper emotional connection with potential students to drive broader consideration to take action to learn with a new system/ method.
By building an online presence, we developed the brand identity that students and parents would want to be a part of. With this approach, we can attract students locally as well as globally. Our digital marketing strategy helps to establish authority and stand out from the competition.
With Powerful Outcomes, we culminated a 6-year transformation process with TIME FOR CHANGE with our most successful digital marketing strategy. In sum, we repositioned what was a declining brand for massive growth, evolving them from a traditional to a digital/content-centric, data-driven marketing organization, helping expand them into Europe and Asia, and driving record education trends, year over year over year.