STC - Resources
Sustainable Trade & Consulting
The Background
STC and its principals have been active pioneers and practitioners in various internationally-accredited certification schemes for over 25 years. This business brings together over 600 companies and governments to drive new sustainable production and trade models in emerging economies. Reaching over 1M farmer in Nationally and globally. That is the reason why major companies say it is time for a new chapter in sustainable trade.And it was our job to escalate this business using our skill and sources.
The Challenge
Brand strategy is a long-term plan for the development of a successful brand in order to achieve specific goals. A well-defined and executed brand strategy affects all aspects of a business and is directly connected to consumer needs, emotions, and competitive environments. In this case STC resources have to execute a new brand strategy to get attention from their potential customer to achieve long term specific goals in sustainable trade business.
The Solution
While evolving STC Resource from a functional to an emotional message, we also helped transform their marketing to be digital-first and content-centric. With creative messages and combining the right data, we defined the brand objectivity and went with something fresh to upscale the business.
Results
STC Resource shot to #1 in Indonesia for sustainable trade consultant and has helped power the STC Resource brand to gain huge share and claim #3 status in the global trading market. On the back of this launch, STC Resource is on a clear path to building a billion-dollar business 2-3 years ahead of plan. We showed how STC’’s platform and services give everyone, from the data trader to the farmer, the power to drive difference and cause positive change.
