Mindshiftme
Eating behavior expert, trained dietitian and certified health coach.
The Background
As a trained dietitian, wellness coach, and advocate of mindful eating, Taryn is on a mission to help women to let go of their obsession with perfection, stop self-criticism, and tune into their intuition so they can remember how fabulous they really are.
The Challenge
Brand strategy is a long-term plan for the development of a successful brand in order to achieve specific goals. A well-defined and executed brand strategy affects all aspects of a business and is directly connected to consumer needs, emotions, and competitive environments. In this case MSM have to execute a new brand strategy to get attention from their potential customer to achieve long term specific goals.
The Solution
While evolving MindShiftMe from a functional to an emotional message, we also helped transform their marketing to be digital-first and content-centric. With creative messages and combining the right data, we defined the brand objectivity and went with something fresh to upscale the business.
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