The Smartest Drink on the Market
The Background
iRise Drink has a mission is to help you feel your absolute best so the customer can continue focusing on what they want to get out of life.They offer them full of nature’s goodness; designed for the hard worker, the go-getter, the sports person, and the hard working parent.
The company was poised for explosive growth – but, the business had grown and outpaced the brand. Its visual identity and voice didn’t represent the dynamism and spirit of its innovation in the market. iRise Drink wanted (and needed) was an infusion of energy, color, passion and attitude that manifest its promise and potential.
The Challenge
The Solution
We rebranded iRise Drink with the more exciting design and concept. Leveraging insights from deep qualitative research with customers and harnessing the trend. We showed how iRise Drink’s platform and products give everyone the power to experience the real healthy drink and cause positive change.
The new iRise Drink brand was vivified through a new logo, brand identity and design system, website, collateral environmental design, launch events and more. The new branding – featuring stylish design and colors – represented how Irise Drink were powering people and community performance. The iRise Drink brand was fresh, energized, different, bright and vivid – just like the drink itself.
