Case Study · Local SEO · Naturopath

To #1 in Freiburg

How naturopath Bernd Laserstein in Freiburg reached the top of Google Maps for “body psychotherapy” – 91% visibility across the whole area.

#1Google Maps position
91 %business visibility
109competitors in the market
Freiburglocal market
Starting point · September 2023

A solid practice, but not at the top.

The practice ranked around position 6 for “naturopath” in Freiburg – visible, but rarely in the top 3. Profile and website were technically incomplete and there were no reviews. The real state from our initial audit:

Google Business Profile

  • Description without keywords
  • Services not listed
  • 0 reviews, no strategy
  • Imprecise categories
  • No Google posts / updates

Website, tech & tracking

  • No schema / no rich results
  • No internal linking
  • No analytics / no tag manager
  • No SEO plugin / no SEO work
  • Missing meta description & image alt text
Step 1 · Keyword analysis

The right search terms first.

We measured the real search volume in the Freiburg area and focused on “body psychotherapy” and the right secondary keywords.

body psychotherapy · 1,300/mopsychological counsellor · 3,600/monaturopathy · 1,300/mobiosynthesis · 880/motrauma body therapy · 390/moHakomi therapy · 390/monaturopath (Freiburg) · 390/mo
Step 2 · Execution

What we actually did.

Every parameter of our checklist – from the Google profile to local backlinks, Google product stacking and YouTube keyword coverage.

Google Business Profile

The foundation of local visibility

  • Keyword-optimised title & description
  • All categories + services: body psychotherapy, psychological counselling, biosynthesis, Hakomi
  • Hours, booking link, photos & regular posts
Website & On-Page

Technically clean & keyword-focused

  • Mobile optimisation & load time
  • Keyword H1–H3 + meta title/description, schema & rich results
  • Internal linking + service / service-area pages
Reviews

Building trust

  • Review strategy with a QR code in the signature
  • Follow-up templates after appointments
  • A reply to every review
Citations & local backlinks

Found everywhere, connected locally

  • NAP-consistent directories + Apple Maps & Bing Places
  • Meta / Facebook listing built
  • Local partner backlinks in the service area (741 link network)
Google Product Stacking

Reinforcing the entity

  • Linked Google assets (Business Profile, Maps, Sites/Docs/Slides)
  • Consistent entity & location signals
  • Strengthens local relevance & trust
YouTube & content coverage

Keyword coverage across channels

  • Topic content for secondary keywords
  • YouTube to cover long-tail searches
  • Internal links to the core keywords
Tracking & reporting

Making it measurable

  • Google Analytics 4 + Search Console
  • Weekly Google Maps grid tracking (Local Falcon)
  • Progress documented week by week
The result

Today: #1 in Freiburg.

Same practice, same address – today #1 for “body psychotherapy” with 91% business visibility against 109 competitors. Straight from the Google Maps ranking scan:

~#6 → #1Maps position
91 %business visibility
LOWarea difficulty
Before: Bernd Laserstein around position 6
Before: around position 6 – barely any top-3 visibility.
After: Bernd Laserstein #1, 91% visibility
After: #1, 91% business visibility across the whole Freiburg area.
Bottom line

From the middle to the top.

Instead of position 6, Bernd Laserstein’s practice is now #1 – 91% visibility across the whole Freiburg area at low competitive difficulty. Achieved with a clean Google profile, a keyword-focused website, reviews, local backlinks, Google product stacking and YouTube keyword coverage – measured week by week.

Your next step

Want to be number one too?

In a free analysis we show you where you rank on Google Maps today – and what the path to the top looks like.

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