Case Study · Local SEO · Interior design

From #18 to #1

How interior designer Astrid Lengauer in Vienna & Styria reached the top of Google Maps for “interior design Vienna”.

#18 → #1Google Maps position

~100local backlinks built

Vienna & Styriaservice area

Interior designindustry

Starting point

Strong portfolio, weak visibility.

Creatively excellent, but hard to find on Google: around position 18 for “interior design Vienna”. Profile and website were not keyword-optimised and had no local backlink foundation. The real state from the initial audit:

Google Business Profile

Title / description not keyword-optimised
Secondary categories incomplete (upholsterer, furniture designer …)
Services (moodboard, concept, 3D) not listed
Hours not fully covered
No review strategy

Website, tech & local presence

H1–H3 not keyword-focused
Missing meta titles / descriptions per page
No service / service-area sub-pages
No clean local backlink profile
No structured tracking

Step 1 · Keyword analysis

The right search terms first.

We measured the real search volume in Vienna & Styria and focused on “interior design / interior architecture Vienna” and the right secondary keywords.

interior design studio · 1,000/mointerior design vienna · 880/mointerior vienna · 880/mointerior designer vienna · 720/mohome design · 320/mominimalist living · 260/mointerior design · 110/mo

Step 2 · Execution

What we actually did.

Every parameter of our checklist – including around 100 local backlinks as a healthy foundation, Google product stacking and YouTube keyword coverage.

Google Business Profile

The foundation of local visibility

Keyword-optimised title & description
All categories + services: interior design, moodboard & concept, concept presentation, procurement, project supervision, 3D rendering
Hours, booking link, photos & regular posts

Website & On-Page

Technically clean & keyword-focused

Mobile optimisation & load time
Keyword H1–H3 + meta title/description, schema & rich results
Internal linking + service / service-area pages

Reviews

Building trust

Review strategy with a QR code in the signature
Follow-up templates after appointments
A reply to every review

Citations & local backlinks

Found everywhere, connected locally

NAP-consistent directories + Apple Maps & Bing Places
Meta / Facebook listing built
Local partner backlinks in the service area (741 link network)

Google Product Stacking

Reinforcing the entity

Linked Google assets (Business Profile, Maps, Sites/Docs/Slides)
Consistent entity & location signals
Strengthens local relevance & trust

YouTube & content coverage

Keyword coverage across channels

Topic content for secondary keywords
YouTube to cover long-tail searches
Internal links to the core keywords

Tracking & reporting

Making it measurable

Google Analytics 4 + Search Console
Weekly Google Maps grid tracking (Local Falcon)
Progress documented week by week

The result

Today: #1 for interior design in Vienna.

From position 18 to the top – same designer, same portfolio, finally the visibility to match across the whole Vienna & Styria area.

#18 → #1Maps position

~100local backlinks

Vienna & Styriaservice area

Bottom line

From hidden gem to number one.

Instead of position 18, Astrid Lengauer is now at the top for “interior design Vienna”. Achieved with a keyword-optimised Google profile, a clean website with service and service-area pages, around 100 local backlinks, Google product stacking and YouTube keyword coverage.

From #18 to #1

Strong portfolio, weak visibility.

Google Business Profile

Website, tech & local presence

The right search terms first.

What we actually did.

The foundation of local visibility

Technically clean & keyword-focused

Building trust

Found everywhere, connected locally

Reinforcing the entity

Keyword coverage across channels

Making it measurable

Today: #1 for interior design in Vienna.

From hidden gem to number one.

Want to be number one too?

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