What is Website Page Speed?

Page load time is a web performance metric that directly impacts user engagement and a business’s bottom line. It indicates how long it takes for a page to fully load in the browser after a user clicks a link or makes a request.

There are many different factors that affect page load time. The speed at which a page loads depends on the hosting server, amount of bandwidth in transit, and web page design – as well as the number, type, and weight of elements on the page. Other factors include user location, device, and browser type.

Why Should I Take Care Of Page Speed?

Speed can make or break a website. It affects your traffic, page views, conversions, sales, and your overall reputation. By making it faster, you can improve your business or your fan base and help it grow. 47 percent of people expect a website to load in less than two seconds. 40 percent of people are very likely to leave a website if it takes more than three seconds to load.

Therefore, website speed plays a very important role in making your business successful. It should be one of your top priorities if you want to stand out from your competition. By speeding up your website, not only will you yield positive results in terms of page views and conversions, but you will also provide your visitors with a better user experience.

A great user experience is a key to building a strong customer base and building a strong brand. If your website takes forever to load, then what’s the point of having an awesome website in terms of its other elements, when people aren’t even likely to stay and check it out? Therefore, by not making sure your website loads fast, you risk losing a lot of customers or followers and, thus, a lot of revenue.

Why is page load speed so important?

It definitely makes sense to improve your page load speed as much as possible.

Potential customers can really get frustrated and disillusioned with your site if they find that they have to wait ages for pages to load. This is a key reason why exit rates (the rates at which visitors to a page exit your site on that specific page) can start to climb.

Gomez.com recently did a study which suggested that over half of internet users expect a website to load within 2 seconds. Any longer than that, and they may start tapping their watch, getting frustrated, and preparing to click away from your site to see if one of your competitors offers an e-commerce experience with a better page load performance.

A study by Akami found that around three-quarters of web users would not return to a website if, in their experience, it took longer than four seconds to load.

loading time infographic

So, if you want to meet those expectations, it is crucial to ensure that all of the pages of your site load within a maximum of two seconds.

How Do I Check My Current Page Speed Score?

I’m not much of a bragger, but in order to show you my advice is credible, I’m going to brag a little bit. These are my results when I use the above-mentioned tools on my agency website.

As you can see, my agency website gets an A98% PageSpeed score, and an 85% YSlow score from GTMetrix. These are very respectable speeds, and they are helping my rankings.

The 4 Steps To a Fast Website

1) Invest in the proper hosting

The idea of “proper hosting” is subjective, but the main idea is that you’re not running your site on a $2/mo shared hosting plan.

Trust me when I say, my agency site isn’t hosted on super expensive hosting. Don’t rush into any hosting, do your due diligence, and you’ll be good. Remember uptime and speed are the most important metrics when it comes to hosting.

If you can afford private hosting, then you should invest in it. Your page performance will thank you.


2) Use a Caching Plugin

Caching plugins have a mechanism to empty the cache and then regenerate it with updated content when specific conditions are met, i.e. you publish a new post.

Say you update the CTA in the header on your homepage but touch nothing else on your site. A caching plugin would delete the cached version of your homepage and save a new version, but wouldn’t touch the rest of the pages on your site since they haven’t been changed.

I use WP Rocket, but I’ve also heard great things about Comet Cache.

3) Optimize Your Images

This tip takes a bit of work, but once you get it down it will dramatically increase your page speed.

There are two things to remember when optimizing your images;

a) Compress the file.

Use an online image compressor to compress your raw png or jpeg file.

I use imagecompressor.com , you can cut the file size down by upwards of 70% just by compressing the file, which in turn will speed up your website.

b) Properly size the image.

This can get a little bit more complicated, but it will do wonders for your website.

When you upload a picture onto your website, you often don’t even think about the (physical) size of it because it will just be resized when it is being loaded on your page.

What if I told you this was affecting your page speed? Let me show you the process.

View your site from the point of a visitor. Now right click anywhere on your site. Click on “Inspect” which is at the bottom of the drop down.

If you go over the code in the “Elements” tab, you will see the snippets of code highlight different aspects of your site.

When you find the code that pertains to this image, you can hover over the code and see what size your image is supposed to be.

Write the dimensions down. Now open up the raw file in an image editing software such as Preview on a mac.

Now go to Tools > Adjust Size.

Resize your image to the dimensions you wrote down earlier.

Re-upload the image to WordPress and replace the old image with the newly resized image. Be sure it is still a compressed version to keep the size (in terms of MB/KB) down.

After going through these steps, your website’s page speed should be new and improved. I hope you’ve learned some actionable steps today and can implement them right aways!

If you have any more questions, please don’t hesitate to visit my website by clicking here, and using the contact us form to get ahold of me.

We offer this Service of course as well, just click here und you will be redirected to our offer: Speed Fix Load Time